oh, that's interesting.

Lots of good stuff in this post including:

How to explain something in thirty seconds.mantra (three words), not mission statements (sixty words). Think time, not money, is the most important commodity. Think ahead, not on your feet. At the end of your thirty-second spiel, there should be an obvious answer to the question, “ So what?” If you can’t explain enough in thirty seconds to incite interest, you’re going to have a long, boring career. Unfortunately, many schools don’t have elevators or else students would know how to explain things in a thirty-second elevator pitch. Think