How the Leading Social Sites Describe Themselves (Hint: They're all the same) »
“I pulled together the welcome screens that grace some of the more popular social networks and communities on the web. As you look at these note how similar the language is - particularly Twitter, digg, Friendfeed and Stumbleupon.
Now try to imagine you’re a new user from Bismark or Des Moines who heard about these sites on CNN, would you sign up - and how might you choose? Do these sites only speak to Silicon Valley, rather than the broader universe of citizens they hope to attract? If so, how might this hamper their growth?”
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